A Toronto based boutique market research and business strategy consultancy with a unique take on success in the digital age.
Our focus:
Developing and executing innovative research techniques to address linear and complex business issues.
Helping organizations accelerate their success by releasing the power within - the latent brand values manifest as differentiated experiences.
Defining the business from the consumer perspective, focusing not on what the organization does to the consumer, but on how the consumer experiences the and evaluates the organization (which some people call branding).
Helping organizations accelerate their success by releasing the power within - the latent brand values - manifest as differentiated experiences.
Range from automotive and package goods manufacturers to transactional, service oriented business such as hotels, retail and financial services companies.
Our approach works particularly effectively with government and not for profit agencies, where the object of the brand is to ensure that the organization delivers, and is seen to be delivering, meaningful experiences to members or the public.
Click here to see a list of organizations we have recently helped make it rain.
Our difference
We use consumer research to understand what people think and how they behave. We use knowledge, discipline and experience to build great, differentiated brands.
Because this is what we do, we are not bound by a specific executional outcome: we work toward an underlying definition of the business, a common insight that can be executed by brand designers, advertising agencies, web agencies, PR companies and so on. Our clients know that the brand essence that we define, because it is pre-execution, will be uniformly experienced in all communications and operations.